Keith Anderson

*Whether or not you believe college athletes should be paid: With the billions of dollars at stake, plus with many coaches making millions per year, it’s hard to argue that college athletics is anything but big business.

It appears that everyone’s allowed to make the money … except those performing the actual labor: the athletes themselves.

Yes, they get their “room and board,” but, for those who don’t think that’s quite enough: What if there was a way to pay college athletes that was completely voluntary and democratic and that didn’t involve taking money away from the colleges, government, or even from the NCAA itself?

The solution: Allow the fans themselves to pay the athletes, plus also allow companies/organizations seeking endorsers to pay them. Allow the fans and endorsement-seekers to select their preferred sports and divisions (Men’s Div. IA Football, Women’s Division III Basketball, etc.), whereto they could contribute/pay as much as they want or are contracted to, with all applicable athletes of those sports and divisions each being paid equally from the pot.

This is the plan of Keith Anderson-founder of the Pay College Athletes Association (PCAA): Anderson’s plan is to use the PCAA to establish the Fan-sponsored College Athlete Payment Fund (FCAPF), where the fans and endorsement seekers would send their contributions/payments and from which all athletes would be paid equally according to sport and division regarding fan contributions and endorsement payments.

“The first plan is to circulate the PCAA Survey Form and try to gather enough supporters to persuade the NCAA to allow the establishment of the FACPF. If the NCAA refuses, the next step will be to continue gathering enough supporters to lobby and persuade a Court, or even Congress, to sanction it.”

pcaa logo

Anderson hopes that the benefits of the FCAPF, along with the many existing supporters of paying college athletes, will be enough to have it adopted:

“Not only would the FACPF be completely voluntary regarding contributions, it would also avoid influencing gambling or point-shaving because of equal pay regardless of game outcome. Also, it wouldn’t influence recruitment because all applicable athletes would be paid equally no matter their school. And it would serve as an incentive for academic achievement and discipline because athletes may decide to stay in school longer if they’re paid, and they would have incentive to obey the rules or risk losing money. Then there’s the fact that money being concentrated into the athletes’ hands would allow them to buy more big-ticket items and help stimulate the economy.”

To help promote the PCAA cause, Anderson seeks people interested in organizing sporting events across the nation such as basketball games.

“I’m especially seeking community, grassroots organizers. I’d love to keep this opportunity ‘street,’ allowing the people to make the money rather than Corporate America, which, of course, would also make the PCAA popular with youth culture.”

Anderson also plans to market a PCAA product line and will seek no profit from it or from the sporting events.

“All I want is to get PCAA caps on heads, T-shirts on bodies, and audiences at the events. Those selling the merchandise and organizing the events can keep the profits.”

Anderson seeks publicity for the PCAA as well as for – a marketing site and enterprise of, the umbrella organization in development, housing his many entrepreneurial ideas. He welcomes you to contact him if you want to participate in any way.

Watch Kieth Anderson’s presentation:





Keithe Anderson
[email protected]