Ira Berkow, Josh Elliott, Walt 'Clyde' Frazier, Dr. Harold Freeman, Dr. Brian Harper

*Back in 1974, basketball great Walt “Clyde” Frazier and New York Times sportswriter and future Pulitzer Prize winner Ira Berkow collaborated on a book called Rockin’ Steady: A Guide to Basketball & Cool (Triumph Books) which has become an iconic and much-sought-after piece of basketball history.

For millions of basketball fans in the 1970s, Frazier defined the word cool.  One of the greatest point guards in NBA history, he guided the New York Knicks to their only two championships with a style and flair that was wholly his own.

Worshipped for both his skills on the court and his flamboyant fashion sense off it, he was enshrined in the Basketball Hall of Fame in 1987, was named one of the NBA’s 50 greatest players in 1996, and is currently the Knicks’ color analyst on the MSG Network.

Now, three decades later, Rockin’ Steady: A Guide to Basketball & Cool is back with an all-new introduction, afterword, and everything between that made it the “go to” sports book of its time.

The “must read” sports digest is a wild journey through sports and life in the 1970s through the eyes of basketball superstar Frazier and contains his updated thoughts on the current generation of NBA trendsetters like LeBron James, Dwyane Wade, and Baron Davis.

Rockin’ Steady: A Guide to Basketball & Cool contains: rare, full-color photos from legendary Sports Illustrated photographer Walter Iooss Jr.; insight into Frazier’s game and his thoughts on competitors such as Oscar Robertson, Jerry West, Pete Maravich, and Nate Archibald; grooming secrets, wardrobe tips, and instructions for snatching flies out of midair, picking the right girl, and purchasing a Rolls-Royce; one-of-a-kind illustrations from artist John Lane ; and an introduction by Celtics Hall of Famer Bill Russell.

On Tuesday, June 14, 2011, The Ralph Lauren Center for Cancer Care and Prevention (RLC) hosted a book party reception at its striking state-of-the-art offices at 1919 Madison Avenue in Harlem, New York to celebrate the updated and re-released edition of Rockin’ Steady: A Guide to Basketball & Cool.

Walt 'Clyde' Frazier autographs copies of Rockin' Steady: A Guide to Basketball & Cool as event coordinator Diane Thompson (foreground, far left) manages crowd control

The purpose of the book party at the RLC with the all-time basketball great was to generate awareness of the services at the Center while raising much needed funds.  The event met its expectations.

The proceeds from the book party will help RLC prevent cancer through timely screenings and provide cancer care to underserved and uninsured patients in Harlem and surrounding areas.

ABC’s “Good Morning America” News Anchor Josh Elliott served as Master of Ceremonies.  The successful event was coordinated by special events specialist Diane Thompson.

Frazier, in signature vintage attire, brought his son Walt Frazier III to the special book promotion where he was joined by Berkow in reading from the very entertaining unique sports book that caused a run on book purchases

There were many doctors in the RLC house who were fans of Frazier having attended many games at Madison Square Garden back in the day including Harold P. Freeman, M.D., president and CEO, Harold P. Freeman Patient Navigation Institute in New York.  Dr. Freeman is the founder and chairman emeritus, RLC.  Also in attendance was Brain L. Harper, M.D, M.P.H, chief operating officer and medical director, RLC.

The goal of the RLC has always been to drive men and women to the state-of-the-art facility in Harlem where they could learn more about cancer prevention and get screened.

RLC was established to serve a community with one of the highest cancer mortality rates in the nation.  RLC is a unique joint venture with Memorial Sloan-Kettering Cancer Center, one of the preeminent cancer centers in the country.  For more information about RLC, please call 866-778-6827.  (Photos by Richard Dewitt)

Audrey J. Bernard is an established chronicler of Black society and Urban happenings based in the New York City area.