*Though well into the new millennium, the standards of beauty may still require defense or definition; that is according to a recent study by Essence Magazine on the state of black beauty.

In 2009, startling results revealed that 77% of black women were concerned about how they were portrayed in popular media.  71% believed that their portrayal was worse than any other racial group in media, and two out of three African American women felt as though they were not properly represented in the world of beauty and fashion.

These dynamics are well known although black women account for huge economic gains in the beauty industry.  Procter & Gamble has had the great fortune of two visionaries in the form of  Multicultural Brand Manager, Kisha Mitchell Williams and Assistant Multicultural Brand Manager, Pamela Rhett.  A few years ago, this brilliant team waged a conscientious approach to celebrating women of color by creating The My Black Is Beautiful initiative.  This effort spawned a national conversation about African American beauty and seeks to empower women to become change agents in their own lives and communities.

My Black Is Beautiful seeks to positively reinforce the confidence of black women and girls, in spite of how they are portrayed in mainstream media.  Additionally, Proctor and Gamble and its many brands insure that they deliver quality products especially designed to meet the unique needs of African American women and girls.

My Black Is Beautiful is motivational in providing avenues where talent and advocacy can be recognized through campaigns such as The Cover Girl Queen Collection, The Catalyst In The Community contest, The My Black Is My Voice song contest, The Pantene Model Search, The My Black Is Beautiful Tour, The My Black Is Beautiful television show on BET, and of course The Essence Music Festival.  This year as the official sponsor, My Black Is Beautiful hosted the Bronze Goddess Spa where attendees were treated to scores of samples and product demonstrations from P&G’s multiple brands which include Crest, Olay, Pantene and Secret to name a few.  For more of what’s in store for beautiful women of color, visit www.myblackisbeautiful.com.

About My Black is Beautiful

The My Black is Beautiful initiative is a national movement established to celebrate African-American beauty and encourage black women and girls to define and promote their own beauty standard. One of the primary goals of the brand is to inspire future generations to adopt a new mindset in how they view themselves and uplift the way African American women are portrayed in mainstream culture. The integrated, multi-brand initiative is supported by Crest Pro-Health®, Pantene®, CoverGirl® Queen Collection, Olay®, and Always®.

For more information about the My Black is Beautiful movement, visit www.myblackisbeautiful.com. Join our Facebook® fan page at www.facebook.com/mbib or follow us on Twitter™ at http://twitter.com/MBIBMovement.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands. #EMFJUNKET11