*T-Pain says it’s time to move on from Auto-Tune – a retirement some folks believe is long overdue.
For his upcoming album, “rEVOLVEr,” the Atlanta MC tells Billboard.com that he’s ditching the audio production software that dominated his previous three albums in favor of technology of his own invention — The T-Pain Effect, a joint venture with Boston-based iZotope that has just gone on sale to the public.
“You can’t stick with one thing forever,” T-Pain explains. “After you figure out how stuff works, you’ve got to start making your own. When everybody talks about (Auto-Tune), they pretty much say T-Pain. So what simpler thing to do? It’s supply and demand. You want the T-Pain sound? I’m gonna give you the T-Pain effect.”
The T-Pain Effect, which lists for $99, gives users access to the rapper’s “whole vocal chain” of effects, along with 50 beats and a full complement of recording and distribution software. “They can sonically sound like me,” T-Pain notes, “but nobody’s ever gonna be able to write songs like T-Pain. There’s only one of those.”
T-Pain says the new recording technology makes “rEVOLVEr,” which he plans to release in late September or early October, “a real crazy mix of things” that was drawn from “seven albums’ worth” of material. “There’s so much different stuff on it. I almost confused myself on what I wanted to do because I’ve gotten such a completely different audience from…the Taylor Swift stuff and the Bud Light commercial and Toshiba…I’ve just gotten so many other people and so many different audiences. I had to make different kinds of music for everybody but still keep it classic T-Pain at the same time. That got kind of confusing and hard, but it all worked out.”
Guests on the album include Ke$ha, Pharrell, Pitbull and Bei Maejor, according to T-Pain, while Chris Brown duets on the Top 40 single “Best Love Song.” [Scroll down to listen.]
“I didn’t even write that song; once I named it, I just went in the booth and blurted out whatever came to my head,” T-Pain explains. “Chris came to the studio while I was doing it, and he refused to NOT be part of the song, so I told him to go in the booth and do the same thing I did, don’t try to write nothin’ down, just go in there and let’s get it done. And he just blurted out lyrics and it came out really nice.”
Watch the video below.