*The new HBCU (TV) Network is getting ready to launch and it’s going to be something quite different than the average young adult network. The brainchild behind the madness is former BET executive Curtis Symonds.
He says it’s going to be a 24-hour sports, edutainment and lifestyle network.
“The time has more than come for something like this,” said Symonds (pictured below). “Right now, Hampton has the largest NASA program in the country, and North Carolina A&T has one of the best engineering departments in the country. How many of our children know things like that? That’s what this channel will be all about – putting all our varying shades on display, while casting us in our best lights.”
He knows this will be no easy task so he’s taking the Congressional Black Congress members along the ride.
A soft-launch is planned for the fall and will include a grassroots HBCU promotion tour. Despite the growing success, Symonds says he’s got a big giant to tackle.
“Here, you have entertainment channels like TV One and Centric already struggling for survival,” he added, “and you want to add another one at the expense of not only a historical, potentially industry-changing vehicle, but one that also hits upon all the key criteria and demographics that all execs typically salivate over? I mean, what’s the justification or even logic for this?”
Look out for the launch soon