*Swiss luxury watchmaker Tag Heuer is the latest sponsor to end its relationship with golf player Tiger Woods, reports Golf World.

Woods’ agent Mark Steinberg confirmed that the relationship with Tag, reportedly worth $10 million, expired, according to the publication.

Tag is the sixth sponsor to drop Woods after Gillette, Gatorade, Accenture, AT&T and Golf Digest.

The watch company had previously stopped using the golfer’s image in a U.S. advertising campaign after and reduced his presence in international campaigns following news of Woods’ infidelity.

At the World Golf Invitational Bridgestone Invitational that ended this weekend, Woods came in 37th.

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