Trevor Brookins

*The economy flourishes when people buy stuff. People buy stuff when there are products they want and when they have money.

Most analysis of economics focus on how to get money in the pockets of consumers. But the real trick is creating products that people want; desire is a function of “newness”. Energy conserving products have the potential to improve every industry just by making the industry more “green”. In this way they are the better mousetrap and as such they will spur the next great push of the American economy.

The alternative to green products are traditional products. One of the keys to sustained economic growth and success is to not get locked into traditional revenue models and to instead constantly look forward. Economic juggernauts that did not heed this lesson were overrun once the new wave of products emerged – General Motors, Blockbuster, and MySpace are recent examples.

Green products address the issue of staying ahead of the technology curve. They have the potential to replace any energy giving or waste producing machine that currently exists. Because of this green products will be the new best thing to hit the market with a consumer demand through the roof. In addition creating green products will mean new means of production and new service industries that will create employment opportunities. Voila, economic growth.

Of course I also argued not so long ago that nuclear power is useful and cannot be dismissed out of hand. And while these two energy sources seem to be natural rivals in reality they are complimentary. Green technology should be employed by and for the masses. Nuclear energy should be for higher order projects in the public and private sectors.

Green energy will create new products, structures, services, and jobs. Building an infrastructure for the green revolution and taking advantage of it will spur economic success. Older energy forms should be retained for specific circumstances only.

People make stuff, people want stuff, people buy stuff, it’s a simple formula. And even simpler when it’s the same stuff in each instance.

Trevor Brookins is a free lance writer in Rockland County, New York. He is currently working on a book examining American sports culture during the Cold War. His writing has appeared in The Journal News. He can be reached at [email protected]