*Being the philanthropist he is, 50 Cent has launched a new energy drink to benefit famine relief around the world.

The new product is called Street King and is in partnership with Pure Growth Partners. A portion of all sales will go to provide meals to underprivileged children around the world.

50’s effort is a part of his overall mission to help feed a billion people in Africa over the next five years.

“50 Cent and I share a common vision: To address the world’s problems through smart and sustainable business models,” said Chris Clark, the founder and CEO of Pure Growth Partners. “With the rampant starvation in Africa and hunger afflicting children worldwide, we need socially responsible businesses that affect real change now more than ever.”

50 concurs stating, “I’m inspired by [Clarke’s] vision and innovative approaches to tackling serious issues. It’s our mission with Street King to really change children’s lives around the world.”

Street King energy drink is now available and comes in three flavors. It’s all-natural and contains gingko biloba and vitamins.

50 is also launching a full interactive online campaign with Street King in September. He’s encouraging his fans to register at Street King’s official website.