*Smartwater has just become Sexywater, if you’re an Idris Elba fan.

The British actor has just been named the new face of the Coca-Cola-owned water brand and will appear in print ads that will run in upcoming issues of GQ, Essence and Men’s Journal magazines.

Elba is best known for his role as intellectual drug dealer Stringer Bell on HBO’s acclaimed series, “The Wire.” He’s up for two Emmy awards next week: best actor in a miniseries for the BBC’s “Luther” and best comedic guest actor for “The Big C.”