Why Blacks in South L.A. should join the picket line
*I don’t work at a grocery store. I don’t even shop at the stores in question anymore. And even though I might sympathize with the worker’s position, I can’t honestly say I’m in support of them going on strike. But none this would stop me from picking up a sign and joining the workers on the picket line–and if in fact there is a strike, I probably will.
Crenshaw and Coliseum, Manchester and Western, Slauson and Crenshaw, Compton and Alameda, and Vermont and 120th streets are just a few of Ralph’s South Los Angeles locations in dire need of a makeover and have been ever since they were known as The Boys, Alpha Beta, and ABC markets.
When I think about it, the only thing that has changed since those stores were taken over by Ralph’s in the early 1990’s, are the increase in prices and the sign on the outside of the building.
If I didn’t know any better, I’d say that Ralph’s was trying to pass off these stores as “Historic Cultural Monuments” because they can only be found in African-American and Latino neighborhoods.
Unlike their 3rd and Labrea and Fountain and Labrea stores on the west side of Los Angeles, which cater to a lighter shade of customers, or their Vermont and Adams store that bends over backwards to attract USC students, South Los Angeles patrons have to put up with dimly lit stores that continue to hide the true appearance of the produce, fruit, and poultry and fish being sold. Add to that, narrow aisles, old shopping carts, small parking lots and an even smaller selection of products to choose from.
And don’t even get me started on their newly built 50,000 square-foot downtown Los Angeles location that caters to L.A.’s loft dwellers, where grocery shopping takes on whole new meaning.
Ralph’s Fresh Fare as it’s being called offers expanded grocery, liquor, fresh and organic produce, and floral departments, a fully staffed meat department, and a wine cellar—a wine cellar! Oh and did I mention the sushi, soup, and salad bar?
Look—we want sushi in the hood. We want a cheese selection that doesn’t begin and end with cheddar and mozzarella. How about bringing some of that fresh and organic produce to a community of overweight and obese people where French fries are often considered a vegetable?
Before Ralph’s builds another store in Los Angeles, they need to take care of unfinished business in South Los Angeles. Whether it’s cash, credit, or E.B.T., our money and patronage contributes to their profits and bottom line just as much as the folks on the west side or in downtown Los Angeles. Black and Latino mothers and grandmothers deserve to have the same shopping experience offered to white soccer mom’s on the west side. And our children deserve the benefits of clean and modern grocery stores with a wide variety of products to choose from—we eat more than just Top Ramen and fried chicken.
Ralph’s may be getting over on their employees when it comes to concessions regarding health care benefits, but they’ve been playing their South Los Angeles customers for idiots for far longer.
Ralph’s may not be sweating the decision of their workers to call a strike, but they should be trembling in their boots if their South Los Angeles customers follow suit and join them on the picket line. And if you ask me, they should.
A former Ralph’s turned Fresh & Easy customer, Jasmyne A. Cannick writes about the intersection of race, sex, politics, and pop culture from an unapologetically Black point of view. Online at www.jasmynecannick.com, www.twitter.com/jasmyne, and www.facebook.com/jasmyne.
Follow Jasmyne on Twitter @jasmyne.