*Los Angeles – On Saturday, September 17, 2011, The GRAMMY Museum will unveil the opening of “Say It Loud: The Genius of James Brown.” The exhibit will focus on James Brown as the “Godfather of Soul” – blazing a trail in American music by blending gospel, pop and soul as well as show Brown’s role as a trendsetter in both fashion and dance. The exhibit will also illustrate how Brown used his music and celebrity to positively impact the Civil Rights Movement and race relations of the 1960s.

Brown’s daughter and President of The Brown Family Children Foundation, Inc., Deanna Brown, will make a special appearance in celebration of the unveiling of her father’s exhibit.  Bringing together a collection of diverse artifacts, rare photographs and more, the exhibit features items from the private collection of the Brown family.

“I am humbled about this very deserving exhibit on my father. I truly appreciate the efforts of the GRAMMY Museum”, says Brown. “The exhibit speaks volumes about the life and career of my father by showcasing many different aspects of his life both personal and professional. If he were here; he would thank God for this opportunity, as it will be viewed by his fans from all over the world and especially the youth who will experience the genius of James Brown and his explosive and positive impact on the music industry.”

The “Say it Loud: The Genius of James Brown” will display a variety of items ranging from Stage costumes worn by Brown, including one of his signature capes, early albums, rare photographs of Brown both on and off stage, handwritten lyrics, ticket stubs, concert posters, tour books and fan memorabilia to name a few.

Deanna Brown also expressed:

“Dad always talked about the importance of clean music and how he constantly encouraged young artists to ‘keep it clean for Mama.’  May those who visit the exhibit be enlightened and inspired by the Soul of America’s music, my father, ‘The Godfather of Soul’, Mr. James Brown.”

Additionally, The GRAMMY Museum has interviewed artists and musicians who have worked with or have been influenced by Brown, sharing their perspectives on the role that he played in transforming R&B music into soul and the influence he had on fashion and culture. Featured footage includes conversations with Bootsy Collins, Darryl “DMC” McDaniels, T.A.M.I. Show Director Steve Binder, Chuck D and many more.

“Say It Loud: The Genius of James Brown” will be on display in The GRAMMY Museum’s Special Exhibits Gallery through January 22, 2012.

Born into poverty in Georgia, James Brown began performing Gospel and R&B at an early age.  His first R&B hit came with the 1956 release of “Please, Please, Please” with The Famous Flames. However, it was in the following decade that that Brown achieved major success, starting with 1965’s “Papa’s Gotta Brand New Bag.”  As the 1960’s continued, Brown became a black icon, known as much for his increasing social activism as his legendary live performances.  Once dubbed as the ‘hardest-working man in show business,’ James Brown charted more R&B hits (116) than any other performer and is second only to Elvis Presley in Billboard Hot 100 pop hits (96).

The Brown Family Children Foundation, Inc is a 501(c)(3) non-profit organization created for charitable and educational purposes. Our father, the founder of the Annual James Brown Turkey and Toy Giveaways, assisted underprivileged children and impoverished families through these and many other projects. It is in accordance with his wishes to continue to bring hope and fulfillment of life to those families in need that the foundation was created.

The GRAMMY Museum explores and celebrates the enduring legacies of all forms of music; the creative process; the art and technology of the recording process; and the history of the GRAMMY® Awards, the premier recognition of recorded music accomplishment.  It is located at 800 West Olympic Boulevard, Suite A245 in Los Angeles, CA 90015. With an entrance off of Figueroa Street, the Museum resides within the L.A. LIVE campus, at the intersection of Olympic Boulevard and Figueroa Street in downtown Los Angeles.  For more information, visit, www.grammymuseum.org.

Sharon Pinnix-Townsend
[email protected]entertainment.com