“Boots” from DreamWorks Animation and Paramount scratched its way to a $33 million second weekend (only 3 percent drop from its $34.1 million debut) while Universal’s “Heist” got away with a disappointing $25.1 million, according to the Hollywood Reporter.
Paramount said the decision to move up the opening of Puss in Boots by one week, from Nov. 4 to Halloween weekend, paid off in spades, and that the film essentially enjoyed a two-weekend opening. The toon’s 10-day domestic cume is $75.5 million.
Heading into the weekend, Tower Heist was widely projected to the favored winner, while tracking showed Puss in Boots grossing less than $25 million.
Tower Heist’s underwhelming performance is a blow for Universal and Ratner, although the studio said the pic–also starring Casey Affleck, Alan Alda, Tea Leoni, Michael Pena and Gabourey Sidibe–still fell within its estimated opening of $25 million to $30 million weekend (insiders say Universal needed the heist pic to open to at least $30 million.
Read/learn more at the Hollywood Reporter.