*Rihanna has been called out by anti-smoking advocates for lighting up in her latest music video for “We Found Love.”

There are also a series of promo shots for her new album, “Talk That That,” and the provocative pictures show her sitting on a sidewalk and smoking, while others see the star reclining on a staircase with a cigarette dangling from her lips.

Riri shot the “We Found Love” video in Ireland, and now officials at the Ulster Cancer Foundation of Ireland are accusing her of promoting the nasty habit to her young fans.

“Three-quarters of adult smokers start the habit as teenagers, which is why it is so irresponsible of Rihanna to influence her young fan base in this way,” Doreen Reegan, a spokesperson for the organization, tells Britain’s Daily Mail. “After so much hype around the filming of the video it was very disappointing to see Rihanna so blatantly smoking throughout it.

“Artists such as Rihanna are held in high esteem and regarded as role models by millions of young people.”