Josh Lawson as Doug, Kristen Bell as Jeannie Van Der Hooven, Don Cheadle as Marty Kaan, Dawn Olivieri as Monica, and Ben Schwartz as Clyde Oberholt in "House of Lies"

*Showtime is giving folks the full season premiere of its upcoming Don Cheadle comedy “House of Lies” early. [Scroll down to watch.]

In a bid to increase sampling, the premium cable network is following a trend that worked well for its Golden Globe-nominated drama “Homeland” and offering the dark comedy early to viewers via its official Web site, YouTube and on demand, in addition to smart phones and tablets.

The model worked well for “Homeland,” which was offered more than two weeks early online and went on to become Showtime’s highest-rated drama premiere in eight years, with 1.08 million viewers at 10 p.m. besting the series bows of “The Borgias” (1.06 million) and “Shameless” (982,000).

House of Lies, a dark comedy about big business, premieres Sunday, Jan. 8 at 10 p.m.

Watch the premiere below.

Want to read more articles like this one? Subscribe to EURnewsletter.

Got A News Tip or Video You Want to Share? Contact us HERE.

Recent Posts

EURweb is giving one lucky winner an iPad mini! Simply hit any or all of the action items below to enter. in Polls & Giveaways on LockerDome