long white con*New York, NY Cash Money Content, the book publishing arm of the iconic record label Cash Money Records, announces the re-release of Long White Con from legendary author and notorious pimp and hustler, Iceberg Slim. Considered the originator of Urban Street Literature, Iceberg Slim’s novels, Pimp: The Story of My Life (first released in 1969), Trick Baby (released in 1972) and Long White Con (1977) explored for the first time ever the world of a black street hustler.  Similar to rap lyrics, Slim’s words examine a subculture of the inner-city underworld.  Hip-hop artists Ice T, Ice Cube and Slim Thug, all cite Iceberg Slim as a key influence in their music.
Picking up where Slim’s second novel Trick Baby left off, Long White Con, the 3rd novel from Iceberg Slim, is the unforgettable tale of Johnny “White Folks” O’Brien – a blue-eyed, light-haired, white-skinned black man who rises to become an incredible con man.  Moving from small time cons on the streets of Chicago to passing for white in Canada, Johnny hones his skills and polishes his act.  He and his new partner are the perfect duo, successfully fleecing wealthy white people in high stakes cons, when they cook up the most elaborate Long White Con of their life.  But one wrong move could end it all, including their lives.  Combining wicked humor, street knowledge and urban philosophy, Long White Con takes the reader into the rarely seen underground world of a con artist.
Pimp: The Story of My Life, Iceberg Slim’s first novel, emerged as the definitive chronicle of street life, selling 2.5 million copies.  “Pimp” is the story of Iceberg Slim’s life as Chicago’s most notorious pimp.  In 1960, after several stints in prison, Slim made the decision to abandon the pimp life.  With a wife and kids to feed, Slim folded his life into the pages of “Pimp” and was catapulted into the public eye as a new American hero.  His novels were startlingly original, brutally honest portrayals of urban life.  Slim died at age 73; one day before the Los Angeles riots.  He wrote seven novels in total which went on to sell more than seven million copies.
Brothers Bryan “Baby” Williams and Ronald “Slim” Williams of Cash Money Records’ new book imprint Cash Money Content (Atria/Simon & Schuster), have acquired the rights to Iceberg Slim’s entire catalogue of books and will re-release all seven novels from Iceberg Slim. 
Look for the rest of the Iceberg Slim series from Cash Money Content:
v     “The Naked Soul of Iceberg Slim,” May 15, 2012
v     “Airtight Willie & Me,” September 2012
v     “Death Wish: A Story of the Mafia,” 2012
v     “Mama Black Widow,” 2013
About Cash Money Content
Cash Money Content is a groundbreaking partnership that pairs the Cash Money Records brand with Atria Books, a division of the publishing powerhouse, Simon & Schuster.  Other releases from Cash Money Content include Raw Law: An Urban Guide to Criminal Justice by Attorney Muhammad Ibn Bashir, The New York Times bestseller Justify My Thug by Wahida Clark, Murderville: First of a Trilogy by New York Times bestselling co-authors Ashley & JaQuavis, Pimp: The Story of My Life and Trick Baby, both by legendary author Iceberg Slim, all out now.  Cash Money Content will release the entire Iceberg Slim backlist of seven novels over the next few years. 
Also look for Get It Girls: A Harlem Girl Lost Novel, by Treasure Blue to be released in ebook and trade paperback on February 7, 2012.  This year will also mark the release of Payback Ain’t Enough on April 26, by New York Times bestselling author Wahida Clark and The Naked Soul of Iceberg Slim, by Iceberg Slim on May 15.  In spring, Evelyn Lozada, star of VH1’s #1 Hit Reality Series, “Basketball Wives” will release the first novel in her new series, The Wives Association.
Summer releases include Murderville #2 on July 26, from New York Times bestselling authors Ashley & JaQuavis and Airtight Willie and Me from Iceberg Slim (September 2012).
About Cash Money Records
Cash Money Records is a legendary record company founded by brothers Bryan “Birdman” Williams and Ronald “Slim” Williams.  The record label has grown from the housing projects of New Orleans into a multi-million dollar urban empire and is considered the most successful independent record label in America as well as an enduring global street brand. Cash Money is home to chart-topping, multi-platinum recording artists like Lil Wayne, Drake, Nicki Minaj, Jay Sean, and Bow Wow.  Today, Cash Money operates as a subsidiary of Universal Music Group, the world’s largest music company.
For more information on Cash Money Content books, log onto www.CashMoneyContent.com and follow on Twitter @CashMoneyBooks and Facebook @Cash Money Content. 
For author interviews and more information about Cash Money Content:
Long White Con
By Iceberg Slim
Cash Money Content & Atria/January 3, 2012
Trade Paperback: 978-1-936399-05-5; $14.99 U.S./ $16.99 CAN
E-book: 978-1-936399-06-2; $9.99 U.S./ $11.99 CAN
178 Pages

donna torrence
mediasavvy pr, inc
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