*Kanye West got his Twitter on from London at 4 a.m. UK time this morning about his latest project, employing quotes from both George Bernard Shaw and Leonardo Di Vinci.

West’s new project is named Donda, after his mother.  He began by writing, “Donda is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there [sic] dreams and ideas,” with a further goal to “help simplify and aesthetically improve everything we see hear, touch, taste and feel.”

Contributors to this project will be varied and numerous if Ye gets his way. Another post said those involved will include architects, graphic designers, directors, musicians, producers, A&R guys, writers, publicists, social media experts, actors, scientists, teachers, bankers, laywers, video game designers, publishers, clothing designers, DJs, car designers, managers, app guys, tech guys and nutritionists – minds “waaaay doper” than his own.

Another Tweet claimed he wanted to fix “broken systems” including the economy, the schools and the jails.