He’s petitioning rappers and other members of the Hip Hop community to be a part of his latest campaign to bring awareness to both issues and to stop discrimination against gays.
His main focus, however is to break down the stereotypes about HIV/AIDS.
“What we’re trying to do is reach out to the Hip-Hop community because they have power — power with their voice, power with that mic in their hand and power with the lyrics that they sing,” Magic Johnson told The Huffington Post.
The retired NBA star-turned-entrepreneur explained the organization of the whole movement is in its beginning stages at the moment, but he’s been working with a few big names he not quite ready to reveal.
“We’re going to come out next year with everybody and we’ll have a nice big press conference and what we’re going to do, what our plan is, because it’s so important that we rally — not just them, either,” Magic said. “I need the Hip-Hop community but I also need the basketball players and football players. We need a little bit of everybody, so that’s what we’re working on now.”