*Just in time for the New Year, Starbucks is hosting “Find the Roast You Love Most” to introduce their newest brewed coffee, the Starbucks Blonde Roast. Starbucks will be hosting tasting events to introduce Starbucks Blonde Roast at participating stores nationwide from January 12th through the 14th..
Starbucks Blonde Roast is a lighter, mellower roast coffee developed to meet the demands of consumers who requested that Starbucks create a lighter-roasted coffee.
“Starbucks Blond Roast Coffee will be available in both full bean and ground,” said Sean Williams, certified Starbucks district manager and coffee master. “We are very excited about our newest coffee, which will offer customers a lighter flavor intensity. It is the lightest coffee we’ve ever offered in Starbucks’ 40 year history.”
Customers will be invited to visit their nearest Starbucks to taste the Starbucks Blonde Roast alongside Starbucks Medium Roast and Starbucks Dark Roast coffees. The events will be hosted for three hours each day at all Starbucks locations (times vary by market).
Customers who visit their nearest Starbucks and put their taste buds to the test will receive a sticker declaring their roast preference, as well as a free sample of Starbucks Blonde Roast to brew at home, or a coupon for $1 off their choice of a pound of any Starbucks coffee or any 8- or 12-pack of Starbucks VIA Ready Brew.
Starbucks also announced that they will offer Starbucks blend in grocery stores with redesigned, eye-appealing packaging. “The new roast profile will allow us to increase our share of the brewed coffee market down the grocery aisle where a majority of coffee sales are in the light and medium roast categories,” said Jeff Hansberry, president, Channel Development for Starbucks. “This segment of the market represents a $1 billion opportunity for the company in the U. S. alone.”
It’s no secret that Starbucks travels the world to identify the finest ingredients to brew their coffees.
“It took eight months and more than 80 different recipe and roast iterations before we landed on the exact flavor profile our customers told us they were looking for,” said Brad Anderson, master roaster for Starbucks. “They told us they wanted a flavorful, lighter-bodied coffee that offers a milder taste and a gentle finish. Starbucks Blonde Roast delivers.”
Starbucks Blonde Roast comes in two blends:
The first is Starbucks Veranda Blend, brewed from coffee beans from Latin America, which combines the delicate nuances of soft cocoa and lightly toasted nuts. Starbucks recommends that for the full coffee experience, customers enjoy this blend with foods that highlight nuts or milk chocolate.
The second Blonde Roast is the Willow Blend and Decaf Willow Blend. Described as bright and clean, this blend of Latin American and East African coffees offers subtle citrus flavors, creating a breezy, easy-to-drink cup. Starbucks Willow Blend is a great complement to foods that have a hint of citrus flavor, such as lemon pound cake.
Starbucks also kicks off the New Year with several new breakfast offerings including the Chicken Sausage Breakfast Wrap, an excellent source of protein that contains only 300 calories. The wheat wrap pairs chicken sausage with fire-roasted zucchini, red peppers, yellow peppers and mushrooms.
Starbucks’ Multigrain Bagel features a chewy, dense center, and offers two servings of whole grains—more than half your daily whole grain needs.
There’s also the new Peach Raspberry Yogurt Parfait, a sumptuous peach-flavored yogurt, raspberry puree, peaches with crunchy granola.
And don’t forget the Raspberry Truffle Cake Pop, a delicious treat that features decadent chocolate cake mixed with raspberry jam and butter cream icing, which is then dipped in a dark chocolaty coating and dusted with raspberry powder and chocolate drizzle. A decadent, rich taste treat that is only 160 calories.
In a recent study commissioned by Starbucks, 40 percent of coffee drinkers surveyed said they couldn’t live without coffee, even for a week, when compared to a cell phone, romance, sports, and social networking. Even more surprising, 40 percent of coffee drinkers surveyed also ranked coffee over showering.