*Since Oprah’s namesake show went off the air last September, her magazine’s newsstand sales have also faded from sight, reports. Adweek
Brass at Hearst, which publishes the 2.4 million circulated publication with Winfrey, had downplayed the impact of the show’s ending on the magazine, saying they expected fans to turn to it to get their Oprah fix.
Yet, O, The Oprah Magazine’s newsstand sales plunged 32 percent to 413,363 in the second half of last year (after an 8 percent falloff in the first half), according to just-released Audit Bureau of Circulations figures. By comparison, all measured consumer magazines’ single-copy sales dropped 10 percent.
O was able to limit total second-half circulation to a decline of just 5 percent, thanks to a 4 percent increase in subscriptions—although they bring in less money per sub than they used to (although an O rep said the price has gone up 5 percent in the past year).
The rep said that with the economy soft and the show ending, a dropoff in newsstand sales wasn’t a surprise and pointed out that newsstand sales of the January issue were up 28 percent to 825,000.
Meanwhile, the daytime talk queen is struggling to win viewers to her new Oprah Winfrey Network, a partnership with Discovery Communications, where her audience is a fraction of what it used to be. Amid low viewing figures, Rosie O’Donnell’s show on OWN has laid off 30, moved to a smaller studio and scaled back the program.
Want to read more articles like this one? Subscribe to EURnewsletter.
Got A News Tip or Video You Want to Share? Contact us HERE.
- Vivica A. Fox Wants an 'Empire' Spinoff Based on Candace
- Report: Tom Joyner Being Forced Out of Own Radio Show; Russ Parr to Take Over
- 50 Cent Sitcom ‘My Friend 50’ Headed to Fox
- The Best of Black Twitter’s #PopeBars
- Mom of Ronald Johnson Wants Dashcam Video of Son's Killing Released (VIdeo)
- 'L&HHH's' Milan Christopher Denies Dating ‘Empire’s’ Jussie Smollett
- Anthony Anderson Inks Multi-Year Deal With NAACP Image Awards
- Business Owners Combine To Launch Innovative Approach to 'Buy Black' Movement
- 2 Chainz’s #IsThisYoThot? Lawsuit Thrown Out by Judge
- Daniel ‘Boobie’ Gibson Reacts to Keyshia Cole’s Engagement Tweet (Pic)
- Discover More Stories on EURweb: Click Here