Since the death of the program’s creator, Don Cornelius, the Soul Train board is left with big shoes to fill and a vision to manifest.
Soul Train Holdings LLC, the entity created by NBA legend and entrepreneur Earvin “Magic” Johnson when he bought the “Soul Train” library and brand last year, has a lot of ideas. Among them are bringing a “Soul Train” variety show back to television, CEO Kenard Gibbs told The Associated Press.
“The brand itself, we believe, has far, far other entertainment-based tentacles we can stretch,” Gibbs said.
During a memorial for Cornelius in Los Angeles last week, Johnson assured Cornelius’ son Tony, “The brand that your father has created will last a lifetime.”
Black Entertainment Network LLC, BET, and Centric TV, a BET Network, also has rights to the Soul Train brand and name, and have revamped the Soul Train Awards, which have aired on BET Networks since 2009. The awards show has been the network’s second highest-rated special, said Paxton Baker, Centric executive vice president and general manager.
Baker said the show has held its own and plans are under way for a tribute to Cornelius for this year’s show, planned for broadcast Nov. 25, keeping its Sunday-after-Thanksgiving air date tradition, on BET and Centric.
“For our part, it was a great brand and made a lot of sense for us to go out and acquire the brand and put our stamp on it,” Baker said.
With its rich history, Soul Train can go anywhere, even Broadway or a cruise.
In fact, Gibbs said the first “Soul Train” cruise is set to sail in 2013.
Johnson assured not only the world, but also the Cornelius family that the legend’s legacy will live on forever through the Soul Train brand.
Read/learn more on the story at Access Atlanta.
Want to read more articles like this one? Subscribe to EURnewsletter.
Got A News Tip or Video You Want to Share? Contact us HERE.
- He Used to Call Me Ma’am' - A Look Back at Kobe Bryant
- $1.5 Million Bail for Cop Charged in Laquan McDonald Murder
- Keyshia Cole Casually Mentions She’s ‘Engaged’, and Not to Birdman
- Donald Trump Cancels Meeting with Black Pastors
- Eyrkah Badu to Iggy Azalea: ‘What You’re Doing Is Definitely Not Rap’ (Watch)
- Meet Ice-T and Coco’s New Baby Girl, Chanel Nicole (Pic)
- Jury Selection Begins in First Trial of Freddie Gray Case
- For Every 3 Pointer Made Steph Curry Donates a Life-Saving Bed-Net to a Child in Africa
- Chrissy Teigen’s Planned Parenthood Comments Spark Twitter Beef
- Kym Whitley: Inspiring Adoptive Parents While 'Building Memories' [EUR Exclusive]
- Discover More Stories on EURweb: Click Here