*With the time-adjusted ratings in, last night’s Super Bowl XLVI squeaked past last year’s game to rank as the most watched U.S. TV program in history, reports Deadline.com.
The tight New York Giants-New England Patriots contest, won by the Giants, averaged 111.3 million viewers vs. 111 million who tuned in last January for the Green Bay-Pittsburgh face-off. The big game has been holding the record for most watched TV broadcast since 2010 when the Super Bowl (106.5 million) edged the series finale of M*A*S*H in 1983 (106 million).
The record, which had been untouched for 27 years, was broken again by last year’s Super Bowl (111 million) and then again last night. Super Bowl viewership has now gone up for eight consecutive years.
Following the Super Bowl, NBC’s Season 2 premiere of “The Voice” (37.6 million, 16.3 rating in adults 18-49) was up 40% in total viewers and 47% in 18-49 from last year’s post-Super Bowl telecast of “Glee” on Fox. It also squeaked past CBS’ “Undercover Boss” 2010 debut (38.7 million, 16.2/38) to become the highest rated post-Super Bowl program in 18-49 since ABC’s “Grey’s Anatomy” (37.9 million, 16.5) in 2006.