Nicki Minaj *Pepsi is going hip with its new advertising initiative. The soda company has grabbed Nicki Minaj to be their new face for a new product.

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The rapper is getting ready to release her second album and hasn’t even reached her full potential yet. Her popularity and stardom has really shot through the roof. With a major endorsement deal like this, there’s nothing that can stand in her way.

As far as the product goes, she’ll be promoting, a natural soda called Pop, ironically. Some say she’s all-plastic. But that’s not what we’re talking about here.

She’s already begun to film. Her first international commercial campaign was filmed in Argentina last month, of which some footage leaked.

But the commercial is set to premiere some time next month.