Brad Sanders*In the wake of violence against women and children, popular radio host, producer and TV personality Brad Sanders (pictured) launched an annual event called “Be Good To Women Day.”   

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The event is now in its ninth year and it’s designed to raise awareness for what mothers and women in general face on a daily basis while oftentimes manning disproportionate duties in their families and communities. 

Paying homage to women in such a way does not negate the role of conscientious men who are indeed doing their fair share.

What brought about the particular focus of “Be Good To Women Day” came as a result of Brad’s witty syndicated advice radio program “On The Phone With TiRone.” For years callers phoned in with their daily issues and questions.  Though the topics ranged in seriousness, there was one dynamic that could not be ignored, it was the fact that scores of women were hurting, mistreated and abandoned.  That is when Brad Sanders heeded a higher calling to devise what is now ”Be Good To Women Day.”

Click below as Brad tells EURweb’s LaRita Shelby about the evolution of the event.

The “Be Good To Women” prayer vigil is tonight, Tuesday March 27th 2012 at 7:00 PM in Los Angeles at the Bryant Temple A.M.E. Church located at 2525 W. Vernon Ave in Los Angeles, California, 90008.  Men and boys will gather to pray for the women in their lives.  Prayers will also be offered up for the family of Trayvon Martin, as well as all women and children around the world.  Special guests include Rev. Kamal Hassan and Rev. Joyce Kitchen.  Rev. Clyde Oden, Jr. is pastor of Bryant Temple, host of Brad Sanders’ Be Good To Women Day.

Mr. Sanders is also the Emmy Nominated founder of Babysitters Productions, the hub of Clarence’s Daytime Drama updates and the long running radio series Its Your World from the Tom Joyner Morning Show.  Brad is also recognized as the image announcer for TV One, among many other credits.  Being a devoted, husband, father and community activist is Brad’s current call of duty as he wages a sincere effort to make men aware of their consummate responsibility to protect, respect and pray for the women in their lives.

For more information go to www.BeGoodToWomenDay.com