russell simmons*Despite Geraldo Rivera making a seemingly half-witted apology, some aren’t satisfied and continue to criticize the popular journalist.

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He then posted his apology on Facebook, which appeared to be a non-apology. It read:

“I apologize to anyone offended by what one prominent black conservative called my, “very practical and potentially life-saving campaign urging black and Hispanic parents not to let their children go around wearing hoodies.”

Critics contest that his “advice” takes the attention and responsibility off of how people react to young people, particularly minority boys.

Rivera’s so called apology didn’t settle well with Hip Hop mogul Russell Simmons who has called him a long time friend.

“Geraldo, your apology is bull—-!” Simmons wrote on GlobalGrind.com “Your apology is nothing but a defense of a racist, backward thing you already said. And I am a yogi, and I generally don’t speak like this, but I have to say it like it is. It is a non-apology apology that continues to blame the victim for their appearance.”

He continued saying that him (Geraldo) attempting to justify his apology by stating a black conservative commended his advice is not acceptable and again distracts from his harmful and unwise words.

“It’s like telling women not to wear skirts because they could get raped. That’s what you just did. It’s freaking horrible. It’s inexcusable. And you’re my friend, my friend for many years. I have a great amount of respect for you, but zero respect for your apology and for what you said.”