*Screen Gem’s “Think Like A Man” is outperforming the studio’s box office expectations, reports Deadline.com’s Nikki Finke.
The film, based on the bestselling book by TV/radio comedian Steve Harvey, was movie ticket seller Fandango’s top-selling theatrical release — representing a healthy 42% of Thursday’s sales.
Right now this Screen Gems/Sony Pictures’ urban comedy aimed squarely at African-Americans ages 13 to 49 is playing in only 2,017 locations but looking like $10M for today and an unexpected $26M-$28M for the weekend.
“Think Like A Man is off to an excellent start. At this time it looks very similar to Tyler Perry’s Why Did I Get Married?” a rival studio exec tells me. That’s far more than the $17M which Sony was predicting.
“The movie had a negative cost between $12M-$13M so we’re thrilled,” a Sony exec emails me. “Any weekend where you make back the negative cost in the first weekend is a good weekend in our books.”
In other words, “Think Like A Man” is on its way to being number 1 at the box office this weekend.
Read more of Deadline’s weekend box office report HERE.