*Screen Gem’s “Think Like A Man” is outperforming the studio’s box office expectations, reports Deadline.com’s Nikki Finke.
The film, based on the bestselling book by TV/radio comedian Steve Harvey, was movie ticket seller Fandango’s top-selling theatrical release — representing a healthy 42% of Thursday’s sales.
Right now this Screen Gems/Sony Pictures’ urban comedy aimed squarely at African-Americans ages 13 to 49 is playing in only 2,017 locations but looking like $10M for today and an unexpected $26M-$28M for the weekend.
“Think Like A Man is off to an excellent start. At this time it looks very similar to Tyler Perry’s Why Did I Get Married?” a rival studio exec tells me. That’s far more than the $17M which Sony was predicting.
“The movie had a negative cost between $12M-$13M so we’re thrilled,” a Sony exec emails me. “Any weekend where you make back the negative cost in the first weekend is a good weekend in our books.”
In other words, “Think Like A Man” is on its way to being number 1 at the box office this weekend.
Read more of Deadline’s weekend box office report HERE.
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This is MAJOR!!! Considering Black films are NEVVA given the amount of screenings, “White” films are! They are usually regulated to “1 or 2″ screens, forcing the Black film to HAVE to “sell out” every screening to complete WITH the other films, that get “around the fkn clock” screenings on more than “6″ screens. So…..bravo!!!!! Steve going to the BANK ‘on dis one heeah! Hope y’all create a “franchise” off this sucka!!!
I went to see it on opening night and the theater was packed! I thought the movie was really good and funny! Don’t know about realistic, but it was good! I will definitely be buying it when it comes out on DVD.