*The white guy who happened to be the managing editor of Essence the leading magazine for black women was fired after the content on his Facebook was brought to the magazine’s attention.
Michael Bullerdick was already a controversy, being a white man in charge of a black woman’s magazine, reports Journal-isms. But he pushed the envelope when he posted some right wing political message on his social media page.
A reader took screen shots of his Facebook page (see below), which read on April 10: “No Voter Fraud, Mr. Attorney General?” touting a video by James O’Keefe, the conservative activist who worked with right-wing trickster Andrew Breitbart. The same day, Bullerdick shared a photo illustration of Al Sharpton headlined, “MSNBC Race Pimp.”
He also recommended his followers to the right wing website, townhall.com.
As a result, the magazine relieved Bullerdick of his position.
Read the full story at Journal-isms.
I’m somewhat surprised that he was fired so quick, given some black people’s proclivity for allowing whites to dictate to them what behavior is or isn’t racist. And considering that essence was so naïve to have a white man in charge, I’m guessing they fall into that group.
Well, I guess they finally got their wake up call.
I would expect, for example, our resident white “tutors” to school us as to why this exposed cracka’s posts were in no way inappropriate.
now if we can only do something with BET and get Viacom to sell it to a black investor. i truly think every since Johnson sold it to Viacom the shows including the Game which i sorta like has gone down hill big time. We really need to reclaim our heritage back and write our own style on what is hip and stylish not what the white man thinks it would be passable in their world. the singing artists r today r a complete joke a bunch of wanna b computer generated non talented fools who run around here 3/4 naked with fake boobs and now fake asses thinking that is sexy. doesnt anyone just get up and sing a pure song anymore. does every rapper have to rap about how much bling or how many women he bags a week???? todays music in R&B and rap has lost their way. and people no shows of color on the major netowrks???? and we r not protesting????
This is what they get for selling the magazine without even giving any Black organization a hint that it was up for sale. It’s no secret Evelyn Lozada is virulently racist against Black women yet Essence is doing a spread on her upcoming marriage…go figure. This is the same magazine that put Reggie Bush on the cover of their February issue one year knowing full well he has nothing for Black women. They keep begging me to renew my subscription but I’ve long been finished with Essence!
Ditto!!! After they put that trash Kim on there I was done with Essence
This magazine went to the dogs as soon as Susan Taylor left…I haven’t had a subscription since…its so sad because when she was in charge, the magazine was excellent. Good articles, people of substance on the cover, pretty pictures, I just LOVED it…it was a true class act…now, I don’t even pick it up while waiting in line at the store…
BET was cofounded and financed by a white man. Essence Magazine was founded by 2 black men in 1970. We can’t have it both ways. 99% of us don’t want us to have money because they think we are now better than, but turn around and complain that a person of color did not buy something created for us. We can’t be regular and poor and have $ to buy expensive businesses.
I am sure the “powers that be” were shocked/sicken” by Mr. Bullerdick’s (what a funny name!) after hours comments! But, hey, that’s what the magazine deserves when talent is overlooked and “selling-out” for the dollar with NO substance or ill-regard for the people that put the magazine on TOP…. THE READERS, DUMMIES !!! I don’t read the magazine – but my mother, sisters, girlfriends and aunts have purchased this magazine before I could spell!
I have lost a great amount of respect for Essence years ago for selling out. I stopped my subscription years ago when Susan Taylor stepped down. They still haven’t and.will not wake up yet.
Diva, I agree with you a thousand percent. I wonder why Susan stepped down in the first place…I really enjoyed it when she was the Editor in Chief…
“that’s what the magazine deserves when talent is overlooked and “selling-out” for the dollar with NO substance or ill-regard for the people that put the magazine on TOP…. THE READERS, DUMMIES !!!”
@timmdogg, whites are extremely cunning, stealthy and deceitful so I’m not surprised by Mr. Bullerdick’s after hours comments. They sit under you soaking up all they can use/exploit then turn around do dirt every opportunity that presents itself.
Carol’s Daughter is another one that made her name off Black women then threw us under the bus!
Mel, you think so about Carol’s daughter? I bought two of her expensive perfumes and the scents goes away before you leave the house for work…the only thing I like from Carol’s daughter is the Body Jelly. The lotions and perfumes are a total rip off. Another thing that is extremely over priced is that Miss Jesse’s hair products. It does work but it sure as hell not worth $22
Carol’s Daughter turned her back on Black women after we brought her to the dance. Our image is no longer used in any ad campaigns so I hope her new customers remain as loyal as we once were to her products. Here’s the statement her company issued through Steve Stoute. Too bad they didn’t follow Iman’s lead which was all inclusive:
“We want to be the first beauty brand that truly captures the beauty of the tapestry of skin types in America. When I say polyethnic, I mean women who are made up of several ethnicities. If you ask them what they are, they’re going to use a lot of different words to describe themselves. That’s in line with the Census data coming out — people are checking much more than two boxes. We believe we’ve put together a shoot that celebrates many different ethnicities, to become a mirror of what America’s really becoming.[...]“They will serve as cultural ambassadors in bringing forth this acceptance that the definition of beauty is now colorless.”
Sorry, but how is this a sign that Carol’s daughter “turned her back on Black women”? I just looked at the website. They look like black women to me.
@Melody, yes Carol’s Daughter is another business I will never support again. Color struck Steve Stoute is responsible for the changes and wasn’t surprise about his choices. Their products are average anyhows.
I recall being a cameraman for the late Gil Noble when he first interviewed Mz. Marsha Ann Gillispie who was Essence’s First Director. Damn that was 40 Years ago!. Time sure flies. Maybe she might still be available?.