*Us Weekly is citing an unnamed source who claims the “Kimye” hubbub is no publicity stunt, and Kanye West, 34, has fallen “genuinely head over heels” with the 31-year-old reality star.

“It’s not a PR stunt,” the source insists of the rapper and Kim Kardashian. “They’re perfect for each other. He thinks she’s his Beyonce!”

West pursued Kardashian “for a long time,” another source says in the Us Weekly cover story. Then suddenly, they both became single. Ye split with model Amber Rose in 2010, and Kardashian is famously in the midst of an ugly divorce battle with Kris Humphries five months after she filed papers.

“Now that Kim has gotten over the Kris drama . . . she sees how much Kanye loves her,” a Kardashian source tells Us.