mcdonalds

McDonald's Open House Style berry, berry refreshing First Taste presentation at the Empire Hotel

*On Wednesday, May 2, 2012 McDonald’s hosted a berrylicious preview party for its newest berry-inspired line consisting of fresh berries and seasonal fruit flavors — McCafé Cherry Berry Chiller and Blueberry Banana Nut Oatmeal – that the leading food service provider has added to its nutritional menu for a limited time.

The exclusive First Taste Event of new offerings was held in the Rooftop Garden on top of the breathtaking Empire Hotel with sweeping views of the beauteous Lincoln Center from 10:00 a.m. – 1:00 p.m.

Attendees were greeted by Team McDonald consisting of congenial staffers from top notch public relation dynasties — Burrell Communications, GolinHarris and MWW Group — who invited them to leisurely browse the Open House Style presentation that included all things deliciously berry and to chill out with the starry new summer offerings that have been added to McDonald’s lovin’ it menu.

This was a first-rate coming out event that featured pampering perks that you won’t find on a McDonald menu — manicures by manicurist to the stars Lisa Logan; massages; make-up tips; and makeovers.  In addition McDonald’s had lifestyle expert Bobbie Thomas and nutrition experts Tanya Zuckerbrot, MS, RD and Sylvia Meléndez-Klinger, MS, RD on hand to offer up close and personal ways to “get your berry fix” this summer.

McDonald’s new McCafé Cherry Berry Chiller is made to order with 100 percent fruit juice with natural flavors that combine the sweetness of cherries and raspberries in a refreshing, sippable icy blend.  The new Cherry Berry Chiller is a convenient and affordable way to refresh, relax and “chill” out this summer.

As part of McDonald’s Flavors of Summer, the company introduced its new made to order Blueberry Banana Nut Oatmeal consisting of summer’s seasonal fruit featuring fresh, juicy blueberries and crunchy walnuts along with a tasty hint of real banana providing two servings of whole grain and about a quarter cup of blueberries for 290 calories.

Team McDonald also reached out to attendees to disseminate information about the company’s newest promotion regarding first-ever grants to be awarded to New York Tri-State area community organizations for grassroots nutrition programs as part of the company’s search for proposals for nutrition programs that will impact the community.

mcdonalds

Engaging experts at McDonald's berrylicious event included (L-R) nutrition experts Sylvia Melendez-Klinger, MS, RD and Tanya Zuckerbrot, MS, RD, and lifestyle expert Bobbie Thomas

In response to the need for greater nutrition awareness on the community level, the New York Tri-State McDonald’s Restaurant Owners are offering seed grants to local organizations to spur grassroots nutrition initiatives in New York, New Jersey and Connecticut.  Applications are currently being accepted; submission deadline is June 1, 2012.

“As local business owners, we are committed to giving back to the communities we serve and this program helps us bring McDonald’s nutrition commitments to our customers,” said Anthony Scari, president of the McDonald’s New York Tri-State Owner/Operators Association.  “We look forward to celebrating those organizations whose projects help people make informed food choices.”

Applications will be evaluated based on a number of factors including the impact of the proposed program on nutrition awareness in the community.  Tri-State area non-profit organizations can obtain an application at www.McDNYMetroNutritionNetwork.com. Completed applications should be mailed to:  McDonald’s Owners/Operators Association; Attention: McDonald’s New York Metro Nutrition Network; PO Box 280; Little Falls, NJ 07424.

“I salute McDonald’s for expanding and improving its nutritionally-balanced menu choices and now for bringing nutritional guidance and information to the local community through this program,” said celebrated dietician and best-selling author of The F Factor Diet, Tanya Zuckerbrot, MS, RD who will serve on the selection panel.  “As a nutrition and diet expert, I know that improved well-being begins with incremental change, and I’m very excited to be part of this campaign to make nutritional information accessible to all.”

McDonald’s is one of the world’s best-known brands and is a global leader in food service serving a variety of wholesome foods made from quality ingredients to millions of customers every day.  More than 80 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by local franchisees.

There are more than 600 McDonald’s restaurants, owned by over 100 franchisees, located throughout the New York, New Jersey and Connecticut Tri-State area.  Visit www.mcdonaldsnymetro.com or follow us on Twitter @McDNYTriState for information about other McDonald’s area programs.  (Photos by Peter Cooper)

Audrey J. Bernard is an established chronicler of Black society and Urban happenings based in the New York City area.

audrey j. bernard

Audrey J. Bernard