Summer’s Eve, a feminine products brand, will no longer advertise on the program, the protest campaigners proudly claim on Change.org. Before the week is out, a second sponsor could ditch the reality show as well.
But the refusal to sponsor also includes Evelyn Lozada’s “Ev & Ocho.”
“Basketball Wives” is also losing support from fans who claim to be worn out by the constant cat fighting and negative portrayal of black women.
Ratings have dropped from 2 million viewers a few weeks ago to 1.75 million last week. That’s a 12.5 percent drop.