Eddie Murphy goes to watch the Lakers game at the Staples centre in Los Angeles. (March 2, 2012)

*For the third time in three months, rumors that Eddie Murphy has died are making its way across social media sites and Twitter — with reports this time that he was killed in a snowboarding accident in Zermatt, Switzerland.

And again, the reports are 100 percent false.

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According to E! News, the rumors come from pranksters at the Global Associated News, the architect of several  similar hoaxes—whether it was falling off a cliff in New Zealand (the purported fate of Jeff Goldbum) or the ill-timed mishaps in the Swiss and Austrian Alps that supposedly took the lives of Adam Sandler, Charlie Sheen and Ryan Gosling in addition to Murphy.

The comedian-turned actor, as with all of the talent mentioned above, are alive and well.