fred hammond*Inspired by President Barack Obama’s 2010 Father’s Day address, Fathers Incorporated (FI), a New York based non-profit, has launched its Ties Never Broken campaign.

The organization’s mission is to help eliminate fatherless-ness and increase the commitment of men to become mentors. Over the last several months, the campaign has garnered international attention and is supported by The White House and several major urban cities. The Ties Never Broken campaign is symbolized by the social marketing icon of a “blue bow tie.”

Gospel singer, Fred Hammond, recently joined the team to be a spokesperson, alongside Chris Broussard, journalist and sports analyst for ESPN.

“I am excited to serve in this honorable capacity of saving our children,” said Hammond. “I’ve spent my life striving to be a responsible father and man, and I find it unacceptable what’s happening to our children because of the disengagement of fathers and able bodied men.”

“For years, FI has been working in the field of responsible fatherhood, with the goal of creating effective service models to serve men,” said Kenneth Braswell, executive director of Fathers Incorporated. “Our biggest struggle in combating both father absence and the lack of viable mentors is our inability to raise the societal level of conciseness regarding the importance of responsible male involvement.”

“It is our hope to garner the support of other influential men in sports, entertainment, business and in our faith-based communities to champion our efforts. Particularly those who have played impactful fatherhood roles in television and screen, as well as those who have a passion for elevating the image of responsible fatherhood and family values,” added co-spokesperson, Chris Broussard.