But, after hearing from Jigga as to what was the inspiration behind the design, you might be down with it a bit more. Maybe. Here’s what he had to say:
“I wanted to make it really classic and strong, a throwback to Brooklyn and what we’re all about,” he explained. “It’s real gritty…Just the roots of Brooklyn as this very bold, strong, simple logo. It was really a take off the old subway signs. If you look at the old subway signs, they were in black and white. It was that strong, beautiful, iconic black and white. I wanted to pick something that would stand the test of time and be here forever.”
Yeah Jay, we hear ya, but … the jury is still out.