Kanye West and Kim Kardashian hold hands as they leave their London hotel on their way to the Fifi Awards at The Bowery in London. (May 17, 2012)

*“Cruel Summer,” an “immersive seven-screen experience” created by Kanye West and his ideas firm DONDA, is scheduled to premiere at the Cannes Film Festival next week.

The rapper announced today that he’ll present the short film, “inspired by the G.O.O.D. Music album Cruel Summer,” on Wednesday out of competition at the annual French event.

The film will remain open to the public for two days following its premiere.

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