*There are those that sit back and watch, some that talk about it and then there is Rocky Malhotra, the Chairman of Super-Max a take charge do something about it type of guy.
Super-Max, the largest razor blade manufacturer worldwide by volume, has announced its partnership with AmFar, The Foundation for AIDS Research, for its annual “Cinema Against AIDS” event held during the Cannes International Film Festival.
Over the years, Cinema against AIDS has become the most eagerly anticipated and well-publicized event held during Cannes Film Festival. Look for Chairpersons such as Robert DeNiro, Alec Baldwin, Tom Ford, Whoopi Goldberg, Kirsten Dunst and Janet Jackson to name a few.
Rocky Malhotra is a Proud Sponsor along with Oscar Generale for the Official AmFar Foundation After party in Cannes May 24, 2012 at the Hotel du Cap-Eden-Roc. Rocky Malhotra not only bought the late great Elizabeth Taylor’s Estate in Bel Air but is also carrying on her legacy for AmFar-The Foundation for Aids Research, making Aids History and bringing awareness that helps make this so popular around the world.