*Uber model and beauty specialist Iman spoke out recently at the WWD 2012 Beauty CEO Summit, protesting that major retailers disrespect the black beauty world by moving ethnic products to the back shelves of most stores.
Sprcifically she’s calling out retailers such as Wal-Mart, Target, and Walgreens who have been hesitant to carry her beauty line in their stores despite its success in stores such as J.C. Penney and Sephora.
“I have customers from all over the world that look for the products, but I also have customers in the U.S. that can’t find the product in a store near them,” she said.
It appears that major retailers have been missing out on the wave of new ethnic hair and beauty products for black women. Iman’s recent addition of liquid foundations to her successful makeup line has confused retailers, many of which responded with, “Oh, black women don’t buy liquid foundation, right?”
If more brands possibly offered more shades for women of color, the products would probably go flying off of shelves.
all Iman is about is wigs, weaves, and way too light for ones’ skin foundation. For what she’s peddling, we all may as well go to “party city”. None of her products appeal to me or my friends more . . . .generous tones. We’re stuck with mixing our own or “Fashion Fair” (sigh)
Nooooooo you are NOT stuck w/OG Fashion Fair!! Look into Vera Moore Cosmetics!! They’ve been around for years!! A black owned compnay out of NY and finally getting some well deserved recognition!! Their products can be found @ Walgreens and Duane Read in the Look Boutique!! They also have a website to order products online. Check em out and give em a try!!
I have to disagree with Iman, her line of ‘beauty’ products can be found at Wal-mart and Target, they’re in plain view in the make up section with the other lines of make up. I use Black Radiance products, its cheaper than Iman products and I never have any problem finding what I want.
If this was a rep from Fashion Fair making this claim, I would have to agree. FF make up line is hard to find, all the military bases in my area have gotten rid of it and its way more expensive at major retail stores.