*As reported here Thursday, Mary J. Blige has finally opened up about the Burger King disaster of a commercial.
The singer got a bucket load of backlash for singing about fried chicken, but she admits the criticism “crushed” her.
“I felt there was no need for me to say anything because everyone was running with it and crucifying me,” she said during an interview with New York based DJ, Angie Martinez. “So I just pulled back and I watched everyone and everything. It’s just something that I thought would have been great for my brand.”
Mary continued saying she stumbled upon the commercial video online while searching for her remix to Fat Joe’s “Another Round.”
“It just broke my heart. People were going crazy,” shared Mary. “What this did, it exposed everyone and everything that was in my life.”
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After seeing the final product, she admitted she wanted to hide from the world. She was embarrassed.
“I wanted to crawl under the bed,” she said. “It was a mistake, but I did it because I thought it was something that wouldn’t come out like that. It was sold to us that I would be shot in an iconic way. I was looking for someone to have mercy, but no one had mercy. It was a learning experience. It hurt my feelings. It crushed me for like two days.”
Mary J. Blige speaks on Burger King debacle :
I was one of the ones that had your back Mary. I thought the whole backlash was plain ignorant. I seen the commercial and wish Mary would’ve had an FU attitude and aired it. The part that pisses me off is it was about a CHICKEN WRAP and even if it was about chicken so f**n what! We as black folk like chicken and I’m also pissed that Steven Tyler can air his commercial on chicken wraps/tenders whatever (so what he’s not singing a jingle) and he still got to air his and nobody says nothin about him. Leave Mary alone!
What the haters did was no different than what FCC did to Janet and the superbowl fiasco.