Actor Tom Arnold attends "Tyler Perry's Madea's Witness Protection" New York Premiere at AMC Lincoln Square Theater on June 25, 2012 in New York City

Tyler Perry has been working the talk show circuit hard for the past two weeks promoting his new film “Madea’s Witness Protection.”

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Opening nationwide on Friday (June 29), this go-round for Perry’s most famous character has her helping the federal government hide a white Connecticut family whose patriarch (Eugene Levy) pulled a Bernie Madoff on his clients.

This week alone, the filmmaker peddled his wares on “Good Morning America,” “CBS This Morning” and even held his own as a guest co-host on “Live with Kelly.” (Host Kelly Ripa wanted to rename that day’s show, “Tyler Perry’s Live with Kelly.”)

Eugene Levy and Doris Roberts in Lionsgate's "Tyler Perry's Madea's Family Reunion" - 2012

In all of his interviews for the film, Perry makes sure to express that Madea is never simply “money in the bank,” despite the hundreds of millions of dollars he’s made from her films, stage productions and DVDs.

“I never take anything for granted,” he said during the film’s New York press conference. “This character, this movie, these Madea films are always about the audience. It’s what I think they want to see, so I’m hoping they turn out. I never ever take it for granted.”

At the same press conference, the film’s stars were asked if they had Madeas in their own families. Tom Arnold, who plays Jake and hosts CMT’s “My Big Redneck Wedding,” said the character’s brutally blunt, no-nonsense and often embarrassing old school ways are not just reflective of a segment of Southern black culture.

Listen below. [Scroll down for the film’s trailer.]