Chief Brand Strategist
Monica Cost

Everyone has a thing. Usually, I’m talking about the thing that makes you great. This time I’m on the other side of the coin. For the sake of this article, I mean something that makes you feel not so great. It’s the thing that makes you question your decisions, feel insecure, doubt your abilities and takes you off your journey to fulfillment. You know what I mean? For some it’s weight and/or an inability to control one’s eating habits. For others it’s not being able to grasp concepts quickly. It can show up when your vocabulary is not expansive or when you don’t think you’re good looking. Maybe you don’t feel smart or exposed to the world at large. Could be your upbringing or your need to please. As you can see there are many “things” and the list goes on. I say, understand what your thing is so you know how to respond, then take that thing and SHOVE IT!

The thing applies to many aspects of life. It can apply to how you look, your professional life, parental strategies, emotional stability, relationship success, your financial position or spiritual journey.

Whitney Houston’s thing eventually took her life. Bishop Eddie Long acted out his thing with unsuspecting young people. The Colorado shooter displayed his thing by taking the lives of others. Perez Hilton’s thing comes out throws others under the bus. Madoff’s thing showed up in stealing. Oprah’s thing used to show up in her weight.

While these are notable names, everyday people, like you and me, have these and many other things to grapple with. Despite our best efforts to rid ourselves of these things, they remain. What ever are we to do? Deal with it and then SHOVE IT! By shove it, I mean shove it out of the way. Move it over and make room for your greatness and all of the positive attributes that make you unique.

Even though these things are as normal as breathing, they only have power because of our society’s unrealistic quest for perfection and “normalcy.” Now, I don’t subscribe to ignoring these success suckers. They will have power so long as we allow them to. In order to do what my friend Tia calls “give up the ghosts,” we must get to the root.

It’s what psychiatrists and therapists are after. They have people go back to their first memories of things to understand triggers. Because those are often the same triggers that exist in current day (assuming you haven’t addressed them). I’m a work in progress, like anyone else. I must say that I have put in a lot of work in understanding my things. It’s what led me to writing my book on authentic living. The things are what keep us living trapped in the Land of Make Believe. They are false barriers to success.

Whether you choose to share your thing or to work it through quietly, don’t let it’s grip keep you from the promise of your future. Don’t let the appearance of the absence of other’s things make you feel isolated. Don’t judge yourself for having a thing. Don’t let your thing push you around.

Do understand your thing. Do get to the root of the thing. Do expose the thing, even if only to yourself. Then, SHOVE IT over and make room for all of the qualities you possess that will move you forward.

Monica Cost is Chief Brand Strategist and Founder of Evidently Assured, an authentic brand strategy firm and the Live Your Truth Experience (L.Y.T.E.). She is the Author of the new life changing book on living an authentic life called, “The Things I Used to do to Sneeze!: How to live an authentic life with awesome sensations.”  Email her at:  [email protected]. Follow her via Twitter: @monicacost and Live true!



After all it’s just a thing.