*Former Showtime SVP Programming Pearlena Igbokwe was announced today as the new Executive Vice President, Drama Development for NBC Entertainment, a job that reunites her with her former Showtime boss Bob Greenblatt at the Peacock network.
During her 20 years at Showtime, Igbokwe was involved in developing the pilot and overseeing every season of “Dexter,” Showtime’s most popular hit ever. She also developed the pilot to the upcoming new Showtime series “Masters of Sex” starring Michael Sheen.
She also supervised the Emmy Award-winning and critically-acclaimed original series “Nurse Jackie” and “The Big C,” as well as shepherded “Tracey Ullman’s State of the Union,” “Damon Wayans’ Underground,” Kirstie Alley’s “Fat Actress,” and the television adaptation of the hit feature film “Barbershop.” She was additionally instrumental in the five-season run of the hit Showtime series “Soul Food,” a two-time NAACP Image Award winner for Best Drama Series.
In her new role, Igbokwe will oversee the development of all NBC dramas.
“Pearlena has forged an impressive track record over her successful career that has earned her the admiration of the creative community,” said Jennifer Salke, President of NBC Entertainment. “She will bring a unique perspective to development that will help us reach our goal of once again making NBC the home of some of the best and most respected dramas on television.”
Igbokwe began her career at Showtime as Manager of Direct Response, Television Marketing, where she was responsible for all media planning and spending, agency creative development, video production and telemarketing for a $13 million general and Hispanic market acquisition campaign.
Igbokwe most recently was featured in industry trade magazine Multichannel News’ 2010 “Wonder Women” issue and previously in Hollywood Reporter’s “Top 35 under 35,” as well as in Ebony and Black Enterprise’s “Top 50 Showbiz Players.”
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