*Snoop Dogg on Friday dropped a new reggae song under the moniker, Snoop Lion.


“La La La,” from his new album “Reincarnated,” is produced by Major Lazer and features rising singer, Jovi Rockwell.

Snoop Lion, who sings over the slow-burning, tropical-flavored production, has launched a Facebook, Twitter and Tumblr under his new name and has reached out to celebrities through Twitter — such as the Kardashians, Martha Stewart and Rihanna — to send them “positive vibes” and links to “La La La.”

Watch it below.

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