*Snoop Dogg on Friday dropped a new reggae song under the moniker, Snoop Lion.

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“La La La,” from his new album “Reincarnated,” is produced by Major Lazer and features rising singer, Jovi Rockwell.

Snoop Lion, who sings over the slow-burning, tropical-flavored production, has launched a Facebook, Twitter and Tumblr under his new name and has reached out to celebrities through Twitter — such as the Kardashians, Martha Stewart and Rihanna — to send them “positive vibes” and links to “La La La.”


Watch it below.