A new study from NewMediaMetrics (NMM) confims your thoughts, so to speak, especially when it comes to media companies.
On average, according to the New York-based marketing firm’s report, blacks are 7 percentage points more attached to broadcast and cable channels while showing 5 percentage points more affinity toward digital properties.
NMM conducted an online survey of more than 2,500 black and white adults in April and May, asking them questions designed to demonstrate emotional attachment to brands. The research involved 368 brands, 66 television properties, 150 websites, 94 magazines
The study revealed the top five brands among blacks in this order:
Lexus (64 percent)
Google Search (62 percent)
Mercedes-Benz (61 percent)
Google (60 percent)
iPod (59 percent);
and iPhone (59 percent).
Other brands that are more popular with African Americans than whites include General Motors, Slim Fast, Tide, Fidelity, Ragu, Walmart, Levi’s, Campbell’s and Lowe’s.
Read/learn more at Adweek.
- Former Detroit Lions RB Mel Farr Dies at 70
- Craig Robinson, Amandla Stenberg & Megan Good in NBC's 'Mr. Robinson' (Watch!)
- Lenny Kravitz Plays Through Severe Wardrobe Malfunction (NSFW Video)
- Angela Carr Patterson/The Issues of Fatherless Daughters: The Stakes are Too High
- Andre Royo Talks Reunion with ‘Wire’ Co-Stars for Baltimore's ‘Wired Up’
- Toure Fired By MSNBC; Returns to Twitter after Yearlong Hiatus
- Happy Birthday Mr. President! Today is Barack Obama's 54th B-day
- Brandon Boykin Fires Latest Racism Claim at Eagles Coach Chip Kelly
- Steven Ivory: How to Survive a Break Up
- Donald Trump: Obama Blew it for Future Black President Hopefuls
- Discover More Stories on EURweb: Click Here