A new study from NewMediaMetrics (NMM) confims your thoughts, so to speak, especially when it comes to media companies.
On average, according to the New York-based marketing firm’s report, blacks are 7 percentage points more attached to broadcast and cable channels while showing 5 percentage points more affinity toward digital properties.
NMM conducted an online survey of more than 2,500 black and white adults in April and May, asking them questions designed to demonstrate emotional attachment to brands. The research involved 368 brands, 66 television properties, 150 websites, 94 magazines
The study revealed the top five brands among blacks in this order:
Lexus (64 percent)
Google Search (62 percent)
Mercedes-Benz (61 percent)
Google (60 percent)
iPod (59 percent);
and iPhone (59 percent).
Other brands that are more popular with African Americans than whites include General Motors, Slim Fast, Tide, Fidelity, Ragu, Walmart, Levi’s, Campbell’s and Lowe’s.
Read/learn more at Adweek.
- 'Meet the Celebrities on Your Own Terms' in Upcoming Workshop for Aspiring Writers (Photos!)
- Neighbors Complain Kardashians Wasting Water During Drought
- Will Packer Marries Longtime Love in Surprise Atlanta Wedding
- Phoenix Mother Allegedly Drowns Twin Boys Because 'No One Loved Them'
- How ABC Wooed Tyra Banks Back Into Daytime with 'FABLife'
- Amber Rose, Blac Chyna Twerk in Uber En Route to VMAs (Watch)
- Trick Daddy Files for Bankruptcy Amid Child Support Bills
- MTV Wants Kanye West to Host 2016 Video Music Awards (Report)
- Iowa Poll: Ben Carson Suddenly In a Tie With Donald Trump
- DC’s NFL Team: RG3 Demoted; DeSean Jackson Pisses Off Women
- Discover More Stories on EURweb: Click Here