flaucy (swizz beats)

FLAUCY CEO, Nate Willis and super producer Swizz Beats catches up about fashion and music at MAGIC Marketplace.

*Newcomer on the fashion scene, FLAUCY (www.flaucy.com), made an indelible mark on press, buyers and celebrities at this week’s MAGIC Marketplace in Las Vegas.

Not only was this FLAUCY’s debut showing at MAGIC, but they also impressed international, national, and local attendees with the show-stopping launch of their very first women’s collection, FLAUCY QUEENS.

Coining the phrase “sporty chic,” FLAUCY QUEENS is a collaborative effort between the brand’s CEO/Founder Nate Willis, and contemporary Parisian design duo, the SACHIKA TWINS. A complementary line to the company’s core brand for men, FLAUCY FIT$, the women’s line is a mix of affordable luxury and urban street wear designed for aspiring fashionistas.

With Egypian inspired prints, unique style and edgy flare, FLAUCY appealed to many fashion conscious celebs like Angela Simmons and Karlie Redd (VH1’s “Love & Hip Hop: ATL”), who both spent time admiring the FLAUCY QUEENS collection at the brand’s booth. Super producer/music mogul Swizz Beats and pop star Sean Kingston also stopped by to show some love to Nate Willis’ impressive new FLAUCY men and women’s collections.

FLAUCY FIT$ is the company’s flagship brand, which debuted with a successful retail launch of its Black Onyx Collection in Fall 2011. The collection’s signature Owl t-shirt design propelled the brand into the forefront when rap star Drake wore one of the shirts during a national broadcast of the 2011 BET Awards. Shortly after Drake’s appearance, the Black Onyx Collection debuted at Shiekh Shoes, maintaining a 70% retail “sell-through.”

FLAUCY is manufactured in Los Angeles and certainly made a memorable impact at MAGIC, living up to the company’s tagline – “Killin’ em Softly by Keeping It FLAUCY.”

flaucy (angela simmons)

Angela Simmons pictured with FLAUCY CEO, Nate Willis and co-designing team SACHIKA TWINS (To-Tam and To-Nya) at MAGIC Marketplace.

flaucy (karla redd)

VH1’s Love & Hip-Hop Atlanta star, Karlie Redd pictured with FLAUCY QUEENS design duo SACHIKA TWINS

flaucy (sean kingston)

Music artist Sean Kingston stops by FLAUCY booth at MAGIC Marketplace

(Photo credit: Jenn-Jenn Marshall, Ethel Grands Ent. / Courtesy of The Velvet Rope Agency)




Genelyn Arante
The Velvet Rope Agency
[email protected]