*NBC slipped up again when the network aired a poorly placed ad of a monkey on gymnastics rings, right after Gabrielle Douglas’s win.
The young athlete has been the topic of conversation around American dinner tables, and has become the front running inspiration for many black young women.
Bob Costas also took up the charge to encourage African American girls to also take up the sport in an ad. But directly after, viewers got to watch some monkeys showing off their ring skills.
The network explained that the commercial was an advertisement for “Animal Practice.”
“Gabby Douglas’ gold medal performance last night was an historic and inspiring achievement,” said NBC Universal spokeswoman Liz Fischer. “The spot promoting ‘Animal Practice,’ which has run three times previously, is one in a series with an Olympic theme which have been scheduled for maximum exposure. Certainly no offense was intended.”
Unfortunately for the network, it’s the second time during the Olympics that a promotional ad has proven troublesome. NBC ran a “Today” show promo showing swimmer Missy Franklin holding her first gold medal a few minutes before airing the race where she won it.
RATINGS: Ratings continue very strong for NBC. Thursday night’s prime-time telecast, featuring Douglas’ win and a gold medal swim by Michael Phelps, was seen by 36.8 million viewers, according to Nielsen. That’s 7 million more than the corresponding night four years ago in Beijing. NBC also said that five Olympic events have been streamed online by at least 1 million people. The top event, streamed 1.46 million times, was the U.S. women’s gymnastics team winning the gold medal Tuesday, followed by Phelps’ gold medal swim over Ryan Lochte.
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It is so unfortunate that most people can’t see pass the color of her skin before they notice her hard work and determination that got her the Gold…SMH
This was surely not an accident.She’s AFRICAN AMERICAN and she has won. Nuf said
And you call us white folks prejudice…nuf said!
Of course it wasn’t an accident. They can’t stand the fact that she won two gold medals and her picture on the box of Kellogs corn flakes.
NOW WE KNOW GOOD-N-DAM well this was no “accident” — an accident is when you run itno a lamp post or drop a dish on the kitchen floor…this was DELIBERATE AND PURPOSEFUL– NBC can apologize all they want–but they knew EXACTLY WHAT COMMERCIAL was coming up following this …you know it and I know it..and NBC EXECS KNOW IT!!! SHAME ON THEM –if u think ANYone is gonna believe different — well obviously SOME will…
I don’t think NBC should have apologized. Sure it was bad timing, but if I worked there I would have waitied until someone called my network out on it THEN I would have pleaded my case. Otherwise they are making it worse by just coming out and saying I’m sorry. That’s like saying “we know you blacks are monkeys and this commercial was bad timing, our bad.” If we want to end racism we gotta stop even shedding light on this kind of bullsh!t.
ITA @ Elle Bee. Thanx.
Wow! really??? Apology not accepted! These people need to be held accontable for their actions. After, you aired it? Then you want to say Oops!! someone needs to be held responsible for this! Not just say Oops!!! were sorry. @$$holes!
Good gawd white folks continue to lose their freakin’ minds over every little positive thing we do nowadays.
Yous so closed minded and prejudice yourself,you can’t see it was just something that happened. NBC was just worried about because they know your hung up on the monkey thing. Stupid because supposely we all come from monkeys. Get over yourselves!!
You folks have got to be kidding me. There was nothing to apologize for, that spot for that commercial was predetermined. Nobody knew Bob Costas was going to make the comment he made. Mofos always looking for a conspiracy.
Miss placed my AZZ!!!!!!see?, “this” is
DXACTLY whyyyyy I posted WTF I posted regarding a ….boycott!! Like…other than “being Black” Gabby did the same thang WE “do” when YT calls Us…”niggah”….not a GD thang!!!!!! And why was there an ad like “this” even fkn made TO “place” aaaaaanywhere!!??? It aint “what We do”!!! These muthafkahs don’t like Us PERIOD!!! So We?, should stop ….”liking” them/letting them off the fkn hook”, when they’re SO willing to throw dey azzes “ON” that hook!!! FOH wit that “oops” shyt!!! Imma “oops” put my FOOT in yo azz!!! Excuuuuuuuuse meeeeeee, did “I” do thaaaaaaat”!?? (said like Urcle!) ” Now “that’s” whaddUP!!!!! Chuuuuuuuch/Beleeeeeeedat!!!
And…while we’re at it?, WTF is this “flying “SQUIRREL” shyt!?? Whyyyyy is she being compared OR call a damn “animal” & NOT….a human being!!?? This shyt is WAY outta fkn haaaaaand man!!! GD!!!!
Dude stop reaching
Dude?, if you think I’m “reaching”?, then I’ve “reached” the conclusion that YO azz is a…..”Tom”, Ta daaaaaah ……”dismount”! If you feel that what I posted was “farfetched”?, then you must also be blind as a Repub. There’s NUTHin I posted “without merit”. So I suggest you read it again, re think your “opinion”?, or stop “tippin yo massa servin haaaaaand”. Just answer ME dis heeah….is there ANYone else being called or compared to a fkn animal!?? Hehh!!?? FOH! & go git dat damn….”tea”. All Day! (including weekends!) Bling!
Damn, can you get any more ignorant? Dumb ass internet militant.
That was her nickname in her gym,you got to pick at everything…. Have you ever seen or heard of a flying squirrel? They are fast and limber like her,why do you have be so negative… We are very proud of her no matter what her COLOR is!
I cosign to all the posters criticizing the pic NBC shown.
What horrible people. They couldn’t come up with anything else for a commercial?? SMH.
Now see?, I was JUST about to post…”maybe you were talkin about “THIS” Tom”. See…”I” have no prollum “backin up”, if im going the …wrong way. But…..since that “waaaaas” aimed at meh!?, I’ll retort by answering yo bytch azz question like dis heeah…”if I’m a “ignorant Internet militant”?, it’s only SURPASSED by your blind, weak, tea fetchin, massa azz kissin”., “homie”. Neh!!!, answer my question…”boway”, ..”are there ANY others being called out “their names” etc!!?? HEHH!!?? See…a weak punk mofo like yoshelllllf?, can never deal with the fkn fact of life. Always tryin to “dodge dat shyt”! What about my post was “incorrect/UNrealistic/ or untrue!?? See…..a weak/too scurred azz, will ALSO label shyt “militant” etc…, c/z DEY “monkey azz” is…..”swangin fuh massa or too fkn “weak” to call shyt as it izz. And….even if it “were” militant”?, WTf is wrong wit dat, in “THIS” climate we find ourselves! In, nowadays!?? Sheeeeit!!, maybe “that” TOO is the prollum …we ain’t “militant” enough!!! But I know, I know….”quiet, quiet, you don’t wanna wake up/upset massa”. FOH/kick rocks witcha tapdancin azz! BUT!!!?, b4 you bounce?, git ME some “tea”, Yeah…yo azz should be “reaching”, tryin to pull my “cyber foot” out dat azz. And if you come wit aaaaanythang else?, start off by answering my fkn auestikn yo!! Naaaaaw, you prolly “knitting a sweater” right NEH!, witchoe punk azz. Have a good day, “sir”.
Sorry…should be “Start off by answering my fkn “question”, etc…..!
It’s interesting to note that that commercial has been airing prior to the performance…let’s get off the race sht…she did a great job so let’s all be proud of her accomplishments…
Amen… Taurusingr…you have problems!!!!!!!!!!!!!!!!!!!!
Like we all do but, a ‘weak azz “B”? will nevva be ….one of mine! Beleeeeeedat!