*Oprah Winfrey is tooting her OWN horn today, announcing that her “Oprah’s Next Chapter” episode featuring Rihanna topped all key African American demos in its time period on all of broadcast and ad-supported cable, ranked No. 2 in all of primetime overall among ad-supported cable, and was No. 1 in its time period in women 18-49 among all broadcast and ad-supported cable.
A press release from OWN also points out that the episode “posted triple digit growth across the key demos versus year ago numbers, and was the second highest rated telecast in OWN history.
Following “Oprah’s Next Chapter,” the series premiere of new original series “Lovetown, USA” (10-11 p.m. ET/PT) featuring a unique social experiment on love, marked the network’s second highest series premiere ever in the key demo, behind only “Oprah’s Next Chapter” and tying “Ask Oprah’s All Stars.”
Additionally, the network states, OWN has notched its 31st consecutive week of total day growth across all key demos versus year ago numbers.