Snoop Dogg*Snoop Dogg has decided to finally evolve, but into the unexpected type of artist.

The Long Beach native is turning in his gun slinging lyrics to embrace the love and harmony of reggae.

On Monday at a news conference in New York, he said he was “born again” during a visit to Jamaica earlier this year and now he’s going to make music the whole family can listen to.

He’s calling himself “Bob Marley reincarnated.”

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Bob Marley’s son Rohan attended the conference and gave Snoop his blessing.

“I feel like I’ve always been Rastafarian,” Snoop said of the spiritual Jamaican movement, adding that his new name that was bestowed upon him is Snoop Lion.

Just in case anyone doubted the change, he played a few new songs that emanate positivity, including “No Guns Allowed.”

The Snoop Lion song features his daughter.

“It’s so tragic that people are doing stupid things with guns,” he said of the song.

His visit to the small island was definitely monumental in his life. He admitted he and his lovely wife grew closer together and received the revelation to change for the sake of growth and progress.

“Reggae was calling … it’s a breath of fresh air,” he said. “Rap isn’t challenging; it’s not appealing.”