jaunique sealey*There’s no way to escape it. Social media is big. So big that in the eyes of Jaunique Sealey, websites like Twitter and Facebook are ripe with opportunity for people to establish their own personal brand.

The social media expert weighs in on the phenomenon while mapping out ways to capitalize on social media with her new book “Piece of the Fame: Rockstar Social Media Marketing Strategy for Everyone to Ignite Your Business, Career and Personal Brand.”

Speaking with EUR’s Lee Bailey, Sealey touted the upside of social media for businesses as a recruitment tool and employees looking for career advancement while noting how “Piece of the Fame” gives “people the benefit of leveraging the tools by the social media” amid the changing economy.

“I think that a lot of people don’t realize the importance of having a personal brand and the benefit that social media can afford them,” said the former Universal Music marketer.

“Piece of the Fame” is the latest endeavor for Sealey, whose knack for  connecting music lovers with the artists they love has proven successful with her outstanding social media campaign for Lady Gaga’s chart-topping “Born This Way” album. With social media being the norm for communication among computer users, Sealey says the opportunity is there for people to become as well-known as the celebrities who have become social media fixtures over the last few years.

“I think the way that social media has evolved and the way that media and technology has evolved, the concept of being famous is almost a requirement at this point,” she stated. “I call fame this interrelated fabric created by social media and technology where who you know is much less important than who knows you. So it’s very important to be famous in some kind of respect personally with your personal brand, whether you’re an employee, whether you have a company, whether you’re an artist, whether you’re just getting in commerce in any way whatsoever. You need to have some kind of degree of fame whereas previously, it wasn’t necessary in the same way.

Individuals aren’t the only ones to benefit from social media. According to Sealey, businesses can mine the medium as a cheaper alternative for reaching the public and catering to their needs.

“A lot of corporations spend a lot of money on consumer research. They are taking surveys and asking these questions and are hoping to approximate what consumers are thinking,” she said. “In the era of social media, consumers are actually saying what they’re thinking in public forum. So as a brand or as a person that’s looking to connect with an audience, you can actually tap in to those conversations and find out what people think, what they want, what they need, their expecting, their desires, their displeasure and you can use that information to adjust your approach in connecting with them.”

Although Facebook and Twitter are good resources, Sealey cited an even better source in building and maintaining online relationships. One that many overlook.

“I write about this in my book and I say ‘You may be shocked, but e-mail is definitely still the king of connecting with people. It’s still the best means to connect with people,” said Sealey. “What I recommend is a back to basics approach because I think that people think that social media is rocket science … newer is not necessarily better. Social media is social science. It’s the study of people and relationships and human connections. Just because a new technology platform has come out, doesn’t mean that it’s the best means to connect with people. It may be another way to connect with people that you can harness and leverage but it may not be the best means. Just because it’s newer doesn’t make it better.”

Overall, Sealey hopes the public will take advantage of the case studies and examples in “Piece of Fame.” Whether they’re new or veteran users, the author believes there is something for everyone in search of a foundation for a better way of life.

“It’s intended to be a comprehensive, informational resource in a social media scale, where my intention in writing it is that someone would have this bug and after reading it, he would be at least an advanced beginner or even a more media-advanced user,” Sealey said. “He would have a lot more context and he would have a much better understanding than the majority of social media users.”

Jaunique Sealey’s “Piece of the Fame: Rockstar Social Media Marketing Strategy for Everyone to Ignite Your Business, Career and Personal Brand” is available now in bookstores and online at Amazon, iTunes and www.pieceofthefame.com.

Watch this interview of Janique Sealey at the SF Music Tech conference: