Host Jimmy Kimmel (L) and actor Tracy Morgan onstage during the 64th Annual Primetime Emmy Awards at Nokia Theatre L.A. Live on September 23, 2012 in Los Angeles, California.

*Tracy Morgan passed out cold on stage at the Emmy Awards last night … as part of a Twitter prank he crafted with host Jimmy Kimmel.

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Attempting to exploit the power of social media, Kimmel suggested that viewers tweet “OMG Tracy Morgan just passed out on stage! Turn on ABC now!” to help boost ratings and play a prank on Twitter users who weren’t watching the broadcast.

After Morgan took his position on the stage, stars like Stephen Colbert and Joel McHale got out their phones to participate.

Tracy remained prostrate during the entire commercial break that followed. ”Nashville” stars Connie Britton and Hayden Panettiere, who appeared a bit confused by the gag, had to step over Morgan when they presented the next award.

Actors Tracy Morgan, Connie Britton and Hayden Panettiere onstage during the 64th Annual Primetime Emmy Awards at Nokia Theatre L.A. Live on September 23, 2012 in Los Angeles, California

The stunt worked. A boom of 25,000 tweets immediately followed after Kimmel made the request.

When Morgan was finally dragged off the stage, he wailed, “Tell Kerry Washington I’m all right!”

Below, the entire list of winners at Sunday’s 64th annual Primetime Emmy Awards presented by the Academy of Television Arts & Sciences:

— Drama Series: “Homeland,” Showtime.

— Actress, Drama Series: Claire Danes, “Homeland,” Showtime.

— Actor, Drama Series: Damian Lewis, “Homeland,” Showtime.

— Supporting Actor, Drama Series: Aaron Paul, “Breaking Bad,” AMC.

— Supporting Actress, Drama Series: Maggie Smith, “Downton Abbey,” PBS.

— Writing, Drama Series: Alex Gansa, Howard Gordon, Gideon Raff, “Homeland,” Showtime.

— Directing, Drama Series: Tim Van Patten, “Boardwalk Empire,” HBO.

— Comedy Series: “Modern Family,” ABC.

— Actor, Comedy Series: Jon Cryer, “Two and a Half Men,” CBS.

— Actress, Comedy Series: Julia Louis-Dreyfus, “Veep,” HBO.

— Supporting Actress, Comedy Series: Julie Bowen, “Modern Family,” ABC.

— Supporting Actor, Comedy Series: Eric Stonestreet, “Modern Family,” ABC.

— Writing, Comedy Series: Louis C.K, “Louie,” FX Networks.

— Directing, Comedy Series: Steven Levitan, “Modern Family,” ABC.

— Miniseries or Movie: “Game Change,” HBO.

— Actress, Miniseries or Movie: Julianne Moore, “Game Change,” HBO.

— Actor, Miniseries or Movie: Kevin Costner, “Hatfields & McCoys,” History.

— Supporting Actress, Miniseries or Movie: Jessica Lange, “American Horror Story,” FX Networks.

— Supporting Actor, Miniseries or Movie: Tom Berenger, “Hatfields & McCoys,” History.

— Directing, Miniseries, Movie or Dramatic Special: Jay Roach, “Game Change,” HBO.

— Writing, Miniseries, Movie or Dramatic Special: Danny Strong, “Game Change,” HBO.

— Reality-Competition Program: “The Amazing Race,” CBS.

— Host, Reality-Competition Program: Tom Bergeron, “Dancing With the Stars,” ABC.

— Variety, Music or Comedy Series: “The Daily Show With Jon Stewart,” Comedy Central.

— Writing for a Variety Special: Louis C.K., “Louis C.K. Live at the Beacon Theatre,” FX Networks.

— Directing, Variety, Music or Comedy Special: Glenn Weiss, 65th Annual Tony Awards, CBS.