S.O.B’s is known as a breeding ground for emerging trends. Artists like Kanye West, John Legend, Erykah Badu, Common, Drake, Ryan Leslie and many others performed at S.O.B.’s early on in their careers.
“BET has a stellar 32-year history of breaking some of the biggest artists in music. We continue this tradition through BET Music Matters where we celebrate some of the best talent on the planet. It’s an honor to bring The BET Music Matters brand to such a legendary home like S.O.Bs. We are excited to provide a platform where fans can witness history in the making from the next generation of superstars,” said Kelly Griffin, BET Sr. Director of Music Programming.
The first monthly showcase at S.O.B.’s takes place on Tuesday, October 2 at 8:00 p.m. with performances by Gwen Bunn, Young Savage, Vaughn Anthony, Skyzoo and Q. Parker. The showcase will be hosted by Buttahman and Vanessa Fraction. S.O.B.’s is located at 200 Varick St., NYC, 10014. Guests must be 21 or older to attend.
BET’s Music Matters is an initiative dedicated to seeking out emerging artists devoted to creating music of the highest quality. It’s is a powerful way for new musicians to connect with existing fans and to be introduced to a wider audience.
For more information on all of BET’s series and specials go to BET.com. Join the conversation on social media by logging on to BET’s multiple social media platforms:
• On Facebook by liking the fan page at facebook.com/BETMusicMatters
• On Twitter by using hashtag: #BETMusicMatters and following us @BETMusicMatters
• On Google plus at bet.us/gplusBET
Also, please visit our brand-new press website, www.BETpressroom.com, for BET downloadable series info, photos and videos.
About BET Music Matters
Launched in 2010, the BET Music Matters initiative highlights emerging new artists by showcasing their talents through live performances including monthly showcases and the Music Matters Tour. Music Matters has helped propel the careers of artists such as Marsha Ambrosius, J. Cole, Melanie Fiona, Miguel, Estelle, Elle Varner, Eric Roberson, Big K.R.I.T., Kendrick Lamar, Emeli Sande’, Mali Music, Luke James and more. For more information on BET’s Music Matters initiative visit www.BET.com/musicmatters.
S.O.B.’s, also known as Sounds of Brazil, is a live music venue in the lower Manhattan neighborhood of SoHo. It was opened by owner and director Larry Gold in June 1982 with the purpose of exposing the musical wealth and heritage of the Afro-Latino Diaspora to as many people as possible. True to its mission, it has become renowned as the premiere venue not only for World Music, but all genres, in New York City and the world over. In its early days, SOBs existed on a barren stretch at the corner of Varick and Houston Streets, but the area soon became the trendy neighborhood of SoHo and the venue’s reputation began to grow with performances from Latin legends like Tito Puente, Marc Anthony, Celia Cruz & Eddie Palmieri. Over the course of its 28 years in business, SOBs has also developed a reputation in the music industry as a breeding ground for emerging artists and trends. For newer performers, a show at SOBs can be the springboard for their careers, garnering them press from mainstream local, national and even international publications as well as attracting attention from music industry professionals. This has been the true with uncounted artists, including John Legend, Erykah Badu, Kanye West, Common, Drake & Ryan Leslie. The venue gives more established artists the opportunity to connect with their fans on a personal level, due to its unique, intimate setting. Today the SOBs draws both local and international crowds and continues to specialize in Latin music, Haitian, Brazilian, Caribbean, R&B, Hip-Hop and World music. It exists as a unique place to experience the lively sounds from all types of cultures within the global diaspora, a fact reflective in its slogan the “Home of Universal Music.” For more information on S.O.B.’s, visit www.sobs.com
About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIAB), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks – BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET operates in the United Kingdom and oversees the extension of BET network programming for global distribution.
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