*50 Cent has been unveiled as the new ambassador for an autism charity in the United Arab Emirates (UAE).

The rapper signed on last month following a private visit to the Dubai Autism Center, where he met with children diagnosed with the condition.

To show his dedication to the organization, the music mogul is handing over a percentage of proceeds from sales of his SMS Audio headphones line in the UAE during the month of November

He says, “It’s not just about donating money. It’s about donating hope, and lending a hand to show we care. Every child deserves the chance to reach for his or her dreams.”