*Chris Brown is now a professional model – sort of.
Modeling agency Wilhelmina International, Inc. has signed the singer, however, the company’s aim is to explore and develop fashion and beauty endorsements for him to front, along with editorial and licensing opportunities.
The company has previously represented music artists Fergie, Keri Hilson, Iggy Azalea, and NERVO, pairing the stars with such companies as Calvin Klein, Ralph Lauren, Hugo Boss, Tommy Hilfiger, Donna Karan and COVERGIRL, among others.
“Art and style has always played a significant role in my life — it’s evolved with me throughout my career,” said Brown in a statement announcing his signing. “I’m so happy to join the Wilhelmina team, which has countless successes in the industry, to explore this new avenue.”
Added Taylor Hendrich, director of Wilhelmina Men: “We recognize that Chris Brown is not just a voice, a dance or a lyric; he is a multi-faceted artist with a unique take on style, and we are excited to translate and extend his brand into these industries.”
Brown is about to embark on his “Carpe Diem” world tour, kicking off in Norway on Nov. 17. He recently launched the Symphonic Love Foundation which urges fans to give back to communities in the two focus areas of “art” and “love.”